On Tuesday 1 September, Shaw Trust revealed its new brand identity. Part of a wider integration programme initiated by Chief Executive, Chris Luck, the rebrand captures our vision, ambition and direction for the decade ahead.
The new brand, designed to be accessible, friendly and easily recognised, brings together a family of brands due to be phased in across all parts of the organisation. It will make it easier for everyone both inside Shaw Trust and outside to understand the charitable organisation’s breadth of services which share purpose, mission and values.
Shaw Trust, founded in 1982 in Shaw, Wiltshire, has grown through a combination of organic, merger and acquisition to be the UK’s largest not-for-profit in the employability sector. Known for the quality of its delivery, the Trust supports around 300,000 young people and adults each year through its complementary employability, children’s services, education, skills and wellbeing services.
Chris Luck, CEO, commented: “We are proud of the quality of delivery and performance of our multiple divisions and brands. However, the time is right for our organisation to deliver its impact under one brand, rather than the different ones we currently use. This will allow us to build greater recognition, trust and reputation with our commissioners and users.”
Chris adds: “Our Shaw Trust brand is our commitment to those we support; improving their lives through our combined programmes is our goal. For some of us this One Shaw Trust brand change will mean a change of logo or name, but not in the quality of our staff and our services and in the pride we have in our organisation being a leading provider.”
Alongside Shaw Trust’s rebrand the charitable organisation has also published its ten-year strategy, ‘Vision 2030: Strategic Directive’. The document sets out how Shaw Trust will work with those they support, partners and commissioners. The directive showcases the Trust’s balanced portfolio approach with meaningful employment at its heart, and skills, children’s services and health and wellbeing offering mutually supporting and blended services.
Download a PDF of the Vision-2030-Strategic-Directive-5-9.